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Monday, September 1, 2014

MARKETING OF ALOE VERA

Marketing channel of Aloe Vera
The farmers in the study area used to market their products directly to local (traders) without any ready cash. In the marketing channel of December, 2004 there was no billing system and as a result there was a risk for the farmers and local to be cheated by the temporary Aratdar (wholesale merchant) and Hawkers/Street sellers as well. To overcome these problems, farmers established an association named ‘Grhitakanchan Krishak Shamitee’ (Aloe Vera Cultivators’ Association) and is now enjoying a more or less secured marketing system.


Selling pattern, quantity, and price variation

The study showed that 92% of the farmers sold their produce from the field directly. Growers who had cultivated Aloe Vera but their main occupation was business (Large/small local Market) sold fresh Aloe Vera directly to the Aratdar of the Capital.
It was revealed that 64% of the sample farmers opined that they sold their all (100%) Aloe Vera leaves to local market while 28% farmers sold 90% of their produces to local market, and 10% to the Hawker (Table2).


Table2. Showing the selling percentage along with the buyers in respect of the respondents
Sold to
Respondent farmers
Local Market (100%)
16 (64%)
Local market (90%) and Hawker (10%)
7 (28%)
Arathdar (100%)
2 (8%)

It was also observed from the study that different factors (leaf spot, leaf size, and season) were responsible for the price variation in the study area. An equal percentage of forty (40%) of the sample farmers opined leaf spot and season were the factors beyond price variation of Aloe Vera leaves. However, leaf size and sometimes thickness of leaves also affected the price variation in the study area.

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